In partnership with Coach
When one thinks of New York, many moments come to mind. Central Park gently burdened in snow, sunsets across the Manhattan Bridge, late nights with the piano man at the Bemelman's Bar at The Carlyle or hot summer nights in Brooklyn - New York, New York really is a city so great, they had to name it twice.
Now it is arguable that a city is nothing without its people. It's no news that whether you're an angry New Yorker or a saint living in the Upper West Side, New York has always paved a breeding ground for the most stylish in our circuit.
Now, enter a true original - synonymous with the effortless style of a real New Yorker, a pioneer and a heritage - Coach and Coach Forever. Optimistic, modern and a statement in renewal, responsibility and community, Coach presents its new collection, Coach Forever, celebrating modernity recontextualised and archival looks reinvigorated for the Coach woman today.
Originals of the past are reimagined and brought into the future, the old co-existing with the new as envisioned by Coach Creative Director, Stuart Vevers. Craftsmanship, legacy, design and community are spotlighted in the new collection, with an exclusive video presentation lensed by none other than Juergen Teller inclusive of an all-star cast with Debbie Harry, Kaia Gerber, Kate Moss and Megan Thee Stallion, just some of the iconic names making up Coach Family.
“With Coach Forever, I wanted to find new ways of doing things,” said Vevers. “It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet. I'm excited to keep exploring that through designing and learning, and to have brought this to life with Juergen and our Coach Family.”
The new collection emphasizes Stuart Vevers' vision and implementation of sustainable practices in the industry, with a focus on renewal, reduction and responsibility. The hobo style Ergo Shoulder Bag, a Coach Original and iconic classic, is revived and reimagined from the archives in a new sleek modern interpretation made from natural leather and responsibly sourced dyes as well as the 1980's Coach classic handbag, The Swinger. The collection reinvigorates other Coach classics including the everyday, go-anywhere, take-anywhere Rogue 17 and Rogue 45 tote, sourced with natural dyes and buttery soft leathers.
The power of collaboration is celebrated all through the collection and campaign, reflecting and spotlighting everything that matters the most in the times we live in today. Bags, footwear and signature ready to wear are all well considered, grounded in craftsmanship and longevity, optimistic and personalized to last not a season, but a lifetime.
Coach Forever is available at coachaustralia.com and all Coach boutiques worldwide.
