Step inside 31 rue Cambon. The air is thick with anticipation, punctuated by the hum of sewing machines, the gentle rustle of silk, and the whispered exchanges of atelier premières perfecting their craft. For 110 years, this address has been the heartbeat of CHANEL's Haute Couture – a world of limitless creativity, meticulous craftsmanship, and timeless allure.

This January, the House celebrates over a century of savoir-faire with its Spring-Summer 2025 Haute Couture collection, a poetic homage to its rich legacy. It’s a milestone that feels as much about the future as it does the past. Since 1915, when Gabrielle Chanel opened her first couture house, the ateliers have embodied patience, precision, and artistry – gestures repeated, renewed, and refined through generations.

In a brand-new, exclusive film documentary released by the House, CHANEL offers an intimate glimpse into the meticulous preparations for its Spring-Summer 2025 Haute Couture show. Set within the storied ateliers at 31 rue Cambon in Paris, the film captures the dedication and passion of the atelier premières, models, ambassadors, and friends of the House – including Marion Cotillard, Naomi Campbell, Vanessa Paradis and Anna Mouglasis – as they reflect on the emotions and craftsmanship that define Haute Couture.

The documentary underscores the essence of CHANEL's creative process, highlighting the patience, excellence, and timeless allure that have been the brand's hallmark since inception. As the Spring-Summer 2025 Haute Couture show approaches, this film serves as a testament to the enduring legacy and continual reinvention that define CHANEL's place in fashion history.

Set to debut on January 28 at 2 PM Paris time, CHANEL invites us into its world not just through the show itself, but through the film chronicling the house’s enduring craftsmanship. Here, Haute Couture is more than fabric and thread; it’s a story – an endlessly evolving narrative of elegance and reinvention.

Whether you’re watching from Paris or your living room, CHANEL’s latest chapter is poised to be as unforgettable as the House’s century-spanning legacy. A testament to 110 years of savoir-faire, the Spring-Summer 2025 Haute Couture show promises to enchant, inspire, and, most importantly, endure.