The Super Bowl halftime show has long been a spectacle of music, culture, and unexpected moments. And this year, Kendrick Lamar took centre stage, delivering a performance that was equal parts electrifying and poetic – a masterclass in storytelling through sound and movement.
But beyond his own presence, the show was punctuated by carefully curated celebrity cameos, each more surprising than the last. These guest appearances weren’t just for show; but as is second-nature for Lamar, they were symbolic, intentional, and deeply woven into the fabric of Lamar’s artistic vision.
Whether through brief but powerful moments or full-fledged duets, each guest brought something unique – whether it was a nod to hip-hop’s past, a bridge to its future, or a moment of sheer cultural weight.
But did you spot them all? If not, we're collating our list below:
Samuel L. Jackson
.@SamuelLJackson! #AppleMusicHalftime pic.twitter.com/cTb7yRoEzu
— NFL (@NFL) February 10, 2025
The show opened with a surprise appearance by actor Samuel L. Jackson, who took on the role of 'Uncle Sam' and provided narration throughout the performance, adding a theatrical element that captivated the audience.
SZA
SZA and kendrick lamar perform ‘all the stars’ at the super bowl pic.twitter.com/XRYaZvbuCm
— 2000s (@PopCulture2000s) February 10, 2025
Joining Lamar on stage was his longtime collaborator, SZA, to perform All The Stars, their hit from Black Panther. The duo delivered powerful renditions of their hits, showcasing their undeniable chemistry and musical synergy.
Serena Williams
From Compton to NOLA. @SerenaWilliams @KendrickLamar #AppleMusicHalftime pic.twitter.com/mnzuP7fJ1N
— NFL (@NFL) February 10, 2025
Blink and you might've missed it – but Serena Williams was on stage cutting shapes during a quick cut. Looks like the tennis GOAT has moves off the court too.
