Through these challenging times, it has been incredibly heart-warming and powerful to see how the world has come together to offer support. So many organisations, in particular fashion brands, have been lending a hand wherever they can.
We've seen Prada making medical overalls, we've seen Chanel making masks and we've seen Pyer Moss offering funding to small businesses struggling to make it through.
One of the latest brands to join in the fight is Burberry. Like many of the others, this fashion house is using its global supply chain to help with the delivery of 100,000 surgical masks to the UK NHS (National Heath Service). As in many regions, the UK needs all the medical protective equipment they can get. In addition, the brand is turning its factory for its iconic trench into a hub for making non-surgical gowns and masks for patients.
But, the next Burberry initiative may be even more powerful. According to a post on the brand's Instagram account, the brand is working with researchers to develop a coronavirus vaccine.
View this post on Instagram
The post says:
"We are funding research into a single-dose vaccine developed by the University of Oxford. The University has one of the world’s best track records in emergency vaccine development, and its COVID-19 vaccine is on course to begin human trials next month.
Though we are apart, we stand together.
Stay safe, #StayHome."
As we know, a coronavirus vaccine could be literally life altering. While social-distancing helps slow the spread of a contagion, only a vaccine can stop it. So, funding for vaccine research is an incredibly important exercise.
Burberry has also announced a third measure to help support the community during this time. In an effort to tackle food poverty across the UK, the design house is donating to FareShare and The Felix Project. These are the organisations helping the growing numbers of people dealing with economic hardship due to the pandemic outbreak.
Burberry has shared all their coronavirus community initiatives on the brand's Instagram - visit to read more.