Burberry is a brand that is steeped in history. Since its inception over 165 years ago, the heritage House has stood as a pillar of British culture within the fashion landscape. Now, as Burberry enters a new chapter with Daniel Lee at the helm, the brand, in collaboration with Assouline, is publishing a new book on Burberry and the history of the Brand.

In a "richly illustrated" volume, the book will be filled with material from the Burberry archive and beyond, featuring five chapters that will delve into Burberry’s evolution from a family-run company, founded in 1856, to a renowned global luxury brand in 2022, alongside 200 illustrations, which will explore a range of notable events and the emblems for which Burberry is renowned. The book will touch on inspiring explorers, signature trench coats and a distinct British identity that makes the House what it is today.

"Burberry is a story of creativity, exploration, innovation and community – all of which continue to be at the heart of the brand. In unearthing a dormant treasure trove, countless gold nuggets have been revealed. This book, the only one to be endorsed by the brand in recent times, presents a panorama of the company’s extraordinary heritage, which deserves to be widely celebrated. It’s the stuff of legends," Carly Eck the Brand Curator of Archive at Burberry said in a press release.

The book is available for pre-order at assouline.com now, and to buy at Burberry and Assouline stores and online from Tuesday 28 March.

With Daniel Lee now sitting in the seat of Chief Creative Officer, hot on the heels of his debut Fall Winter 23 runway show for the brand, we're excited to see how he delves into the archives of the brand further to explore what Britishness means to him, and fuse it with the legacy of Thomas Burberry.