It isn't a bold assumption that everyone has been touched by footage of the Northern Rivers flooding. Heartbreaking scenes of families losing their home, livelihood and spirits have been broadcasted across the country, bringing home the message of struggle these flood-effected communities are facing. As is in the Australian spirit of mateship, many brands are supporting Northern Rivers flood victims through charity drives, donating profits and assisting with the clean up if locally based. Here, we've rounded up a selection of brands supporting Northern Rivers flood-impacted communities you can shop or donate to today.
Buongiorno
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Collaborating with Northern Rivers artist Anjuna Kalleila, Buongiorno by Maria-Elena Fieguth have created a charity t-shirt with all profits from sales going to communities impacted by flooding. The shirt is emblazoned with the frank and apt quote, “When the government failed the spirit of community prevailed. Warm thoughts and soft hugs.”
Worn Store
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Known for its refined staples for wardrobe and home, Worn Store founders Lia-Belle and Lotte are using their platform to collect donations, organise housing and raise money for Rebuild, the fundraiser for Northern Rivers flood relief.
Nagnata
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Active and leisurewear brand Nagnata is offering its Byron Bay store to house towels, toiletries, linen, food and more alongside completing daily drops to local donation centres in effected areas. They have also transformed their ART+ Activism t-shirts into limited edition pieces, with 100 per cent of proceeds going to flood relief.
Gesture Eyewear
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Independent eyewear brand Gesture are donating 100 per cent of profits made this week to Northern Rivers communities, meaning you can shop guilt-free for a new pair of shades while also helping communities in dire need of assistance.
For Artists Only
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Byron Bay-based clothing store For Artists Only has teamed up with homewares and beauty brand Plant and Prosper to collect and pack donations in Clovelly. Until end of day today, only medical supplies and vouchers are accepted. From tomorrow, all donations are welcome, as mentioned in the above Instagram post.
Mecca
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Beauty giant Mecca have pledged at least $50,000 to the charity for flood relief, a similar act of kindness previously seen by the brand during the 2020 bushfires.
Thread Together
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An organisation working to close the circular fashion loop, Thread Together donate unwanted new clothing to communities in need. If you know a clothing retailer – or are one yourself – you can donate to the organisation today. Both garments and funds are welcome.
Image: Instagram
