When it comes to activewear, few brands have achieved the cult status of Lululemon. Founded in 1998 in Vancouver, this powerhouse revolutionised the way we think about fitness apparel, blending technical performance with everyday wearability. Known for its buttery-soft Align leggings and innovative fabrics like Everlux, Lululemon continues to set the benchmark for style and function. But the world of activewear is brimming with contenders carving their own lanes. From sustainability-driven Girlfriend Collective to the street-style and celebrity appeal of Alo Yoga, these brands are redefining what it means to dress for movement. Here’s a roundup of the 13 best activewear making waves today.
1. Alo Yoga
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Known for luxe, versatile activewear, Alo Yoga combines high-performance fabrics with a focus on mindfulness and yoga culture. With fans like Kendall Jenner and Hailey Bieber, it’s where streetwear meets the studio.
2. Adanola
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Dubbed “the ultimate uniform for every day,” Adanola crafts minimalist, versatile activewear that doubles as streetwear. Loved for its effortless style, the brand is a go-to for chic basics like oversized tees and seamless sets.
3. Lorna Jane
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Pioneering the activewear space since 1989, Australian brand Lorna Jane blends function with feminine flair. Their commitment to empowering women shines through their innovative fabrics and motivational slogans.
4. Girlfriend Collective
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Sustainability meets style at Girlfriend Collective, with each piece made from recycled materials like water bottles and fishing nets. The brand champions inclusivity with a diverse size range and campaigns celebrating every body.
5. Outdoor Voices
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"Doing Things" is the mantra of Outdoor Voices, a brand redefining activewear for recreation and everyday movement. Known for its color-blocked leggings and playful energy, it’s perfect for breaking a sweat or grabbing a coffee.
6. Skims
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Kim Kardashian's Skims takes activewear to new heights with sculpting designs that fuse comfort and contouring. From buttery-soft fabrics to inclusive sizing, it's redefining functionality and fit in the athleisure game.
7. P.E. Nation
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Australian-born P.E. Nation blends streetwear aesthetics with high-performance activewear. Known for bold color-blocking and retro vibes, it’s a favorite for workouts and off-duty looks alike.
8. Aje ATHLETICA
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Aje ATHLETICA, the activewear offshoot of Australian label Aje, fuses high-fashion design with technical performance. Its pieces are crafted from 70% sustainable materials, delivering style and substance for every move.
9. Nagnata
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Australian label Nagnata champions mindful movement with its luxe, eco-friendly knitwear. Seamlessly blending fashion and functionality, their genderless collections emphasize sustainability and timeless design.
10. New Balance
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New Balance redefines athletic heritage with its iconic sneakers and forward-thinking apparel. Bridging performance and lifestyle, the brand's recent collaborations have catapulted it into the fashion spotlight.
11. adidas
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A global powerhouse, adidas is synonymous with innovation and style in sportswear. From Ultraboost sneakers to timeless tracksuits, the brand continues to dominate both athletics and streetwear culture.
12. Champion
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An icon since 1919, Champion set the standard for athletic basics with its reverse-weave sweatshirts and hoodies. Beloved by athletes and streetwear enthusiasts alike, it’s a timeless blend of comfort and cool.
13. STAX.
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Australian brand STAX. is all about bold, body-hugging activewear with a focus on inclusivity and confidence. With a cult following for its seamless sets, it’s a rising star in the global activewear scene.
Looking for more sporty brands? Check out our list of 31 cult favourite activewear brands to add to your list.
