The Black Friday of Australia, Boxing Day sales have always been one of the most coveted shopping events in the calendar for those of us on this large island.
This year's Boxing Day sales naturally include some of the biggest names in Australia retail. But also, this year, there are a few new names on the list – the cult brands, the luxury brands and the local brands that we know and love. To help you find the sales at the stores and brands you actually want to know about, we're wrapping up our best deals and discounts at the Boxing Day sales. Curated by our team of editors, we've created a list of the Boxing Day sales you can shop online.
The best Boxing Day 2024 sales to shop
Store | Sale/offer details | Start Date | End Date |
THE ICONIC | Shop up to 30% OFF* | 20 Dec 2024 | 26 Dec 2024 |
MARAIS | Boxing Day Extra 20% Off Selected Full Price and Sale Items | 24 Dec 2024 | 29 Dec 2024 |
FELLA SWIM | Up to 70% off selected styles | 26 Dec 2024 | 26 Dec 2024 |
VIKTORIA & WOODS | End of Season Sale – Up to 50% Off Selected Styles | 23 Dec 2024 | 19 Jan 2025 |
Lee Mathews | Shop up to 50% off sale + over 100 new styles added online and in store. T&Cs apply. | 23 Dec 2024 | Limited time |
CSB | Save 20% the End Of Year Edit with the code SAVE20 | 24 Dec 2024 | 28 Dec 2024 |
OUR PLACE | Up to 35% off an assortment of cooking and gathering essentials, ensuring celebrations are filled with joy and delicious meals. | 3 Dec 2024 | 12 Feb 2025 |
NO.22 | Up to 50% off | 26 Dec 2024 | 1 Jan 2025 |
Helen Kaminski | Up to 50% off selected styles | 20 Dec 2024 | 19 Jan 2025 |
By Charlotte | Up To 40% Off*. Instore and online. | 20 Dec 2024 | Limited time |
Hype DC | Up to 50% off sale | 26 Dec 2024 | 6 Jan 2025 |
CHOUCHOU INTIMATES | Up to 50% off selected items. Prices as marked. | 26 Dec 2024 | 2 Jan 2025 |
bassike | End of Season Sale. “enjoy up to 50% off selected styles online and in-store.” | 19 Dec 2024 | 18 Jan 2025 |
DAVID JONES | Save up to 50% | Live now | Limited time |
ALEMAIS | SS24: 30% off PF24: 30% off F24: 20% off |
25 Dec 2024 | 30 Dec 2025 |
Linen House | Up to 50% off summer sheets & essentials* | 22 Dec 2024 | 6 Jan 2025 |
Bonnie and Neil | Up to 60% off selected styles | 26 Dec 2024 | 13 Jan 2025 |
Reebok | $79 Selected Classics Footwear, $99 Nano X4, 2 for $49 Tees + more | 23 Dec 2024 | 1 Jan 2025 |
Giorgio Armani Beauty Australia | BOXING DAY - 20% OFF SITEWIDE* | 23 Dec 2024 | 29 Dec 2024 |
Clémence Organics | Enjoy up to 50% off selected products | 26 Dec 2024 | 31 Dec 2024 |
YSL Beauty | Members receive 20% off sitewide, 30% off gift sets | 23 Dec 2024 | 31 Dec 2024 |
ESMI | Up to 50% off sitewide, prices as marked | 23 Dec 2024 | 6 Jan 2025 |
MURAD | 25% off 2024 Holiday Gift sets and selected items up to 60% Off (Prices marked online) | 23 Dec 2024 | 26 Dec 2024 |
NAKED SUNDAYS | Free full size SPF with every order - applied automatically at checkout | 24 Dec 2024 | 31 Dec 2024 |
DOUBLE | HOLIDAY BUNDLE SALE: Now up to 35% off + $425 curated gifts with every purchase BOXING DAY OUTLET SALE: Up to 60% off markdown styles. Can we be stacked with the Holiday Bundle Sale |
18 Dec 2024 | Limited time |
LE SPECS | Up To 70% Off Select Styles | 23 Dec 2024 | 30 Dec 2024 |
Okanui | Up to 50% off the classic coastal apparel. | 26 Dec 2024 | 10 Jan 2025 |
Ugg Express | Up to 80% off a range of top-selling styles, including ugg boots, slippers, sneakers & more | 26 Dec 2024 | 27 Dec 2024 |
Marimekko | Take a further 20% off Sale items. Limited time only | 26 Dec 2024 | 29 Dec 2024 |
Cozy Earth | 35% OFF EVERYTHING With Code BOXINGDAY! | 26 Dec 2024 | 26 Dec 2024 |
Temple of the Sun | Up to 40% off select styles | 26 Dec 2024 | 31 Dec 2024 |
Tommy Hilfiger | Enjoy 40% off sitewide | 20 Dec 2024 | 27 Dec 2024 |
Alana Maria Jewellery | 24% off sitewide for 24 hours. Exclusions apply | 26 Dec 2024 | 26 Dec 2024 |
STRAAND | Take 20% Off The Marked Price of Selected Products | 20 Dec 2024 | 2 Jan 2025 |
American Tourister | Up to 50% off* some exclusions apply | 26 Dec 2024 | Limited time |
Vans | Up To 50% off | 26 Dec 2024 | 6 Jan 2025 |
ghd | up to 25% OFF GHD | 17 Dec 2024 | 16 Jan 2025 |
endota | 20% off endota skincare and wellbeing products - online and in spa. T&Cs apply. | 24 Dec 2024 | 1 Jan 2025 |
MEDIK8 | Spend $150 get 10% off Spend $250 get 15% off Spend $350 get 20% off |
26 Dec 2024 | 1 Jan 2025 |
Although Black Friday is growing in popularity and prevalence in Australia, Boxing Day – which, is celebrated the day after Christmas on 26 December – is our most celebrated sale event. A time where brands and stores would clear out excess Christmas stock to make way for the pieces and collections coming in the new year. And after all the rush of Christmas and showering your nearest and dearest with gifts, treating yourself (while perhaps not financially wise, depending on how much you've spent on loved ones) is only natural! We always recommend shopping to find forever pieces, or items you don't normally find on sale, instead of participating in over consumption of poorly made items, but the choice is yours!
If you're looking to take a more targeted approach to your sales shopping, you'll be happy to know that we have dedicated guides to our favourite sales. Fashion shoppers will want to take a look at our round-up of the best Boxing Day fashion sales. For home and decor, we have a list of the RUSSH-approved best homewares Boxing Day sales. We also have a guide to the best deals in beauty this Boxing Day which includes some of the most covetable names in skincare and wellness.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.