This year, Black Friday falls on Friday November 29.
For the unacquainted, this particular occasion is one of the biggest shopping days in the calendar year. On this day, you'll find your favourite stores and boutiques offering big discounts and deals both in store and online. So it's the perfect motivator to get you started on your Christmas gift shopping – or to treat yourself to something special after the long hard year that was 2024.
The team at RUSSH have a focused eye, a knack for knowing which sales are worth shopping and which are not. Our editors have worked in tandem to pull together our list of the best Black Friday sales running in 2024.
Now that Black Friday is here, we have the full list of all our favourite sales, see them, below.
Best Black Friday sales 2024, a curated list of our favourites.
| Store | Sale/offer details | Start Date | End Date |
| Dyson | Up to 45% off Dyson technology, including vacuums, haircare and air purifiers. | Live | 2/12/2024 |
| THE ICONIC | 20-60% off thousands of styles. | 22/11/2024 | 2/12/2024 |
| FARFETCH | Sale is here: up to 50% off | Live | Jan 2025 |
| Adore Beauty | 15% OFF | Oribe 20% OFF | R+Co, IGK, Sachajuan, Iles Formula & Hot Tools EXCLUDING HOLIDAY PACKS |
27/11/2024 | 2/12/2024 |
| FAITHFULL | Black Friday Sale – Up to 50% off select full-priced styles, along with further markdowns of existing sale. | 17/11/2024 | 1/12/2024 |
| With Jéan | 30% off the whole site | 25/11/2024 | 3/12/2024 |
| P.E Nation | Black Friday Sale – up to 70% off sitewide* | 14/11/2024 | 2/12/2024 |
| BON CHARGE | 25% OFF WELLNESS AND HOLISTIC BEAUTY TECH PRODUCTS. Must be signed up to BON CHARGE's mailing list to receive the 30% off code, participants can sign up to the newsletter using www.boncharge.com | 13/11/2024 | 5/12/2024 |
| MEJURI | 25% off, with minimum spend of $150 AUD | 24/11/2024 | 2/12/2024 |
| Samsung | Thank Goodness It’s Black Friday sale: 24 hour flash sale every Friday from Nov 15th. Sign up for your secret code | 15/11/2024 | 29/11/2024 |
| Our Place | Up to 40% off across our assortment Up to 41% off of cookware Up to 25% off on kitchen tools Up to 43% off on bundles (with bundle & sale savings) |
8/11/2024 | 4/12/2024 |
| Armadillo | Enjoy up to 50% off a selection of natural, handcrafted rugs. | 14/11/2024 | 2/12/2024 |
| YSL Beauty | Cyber Weekend sale – Members receive 25% off sitewide* no minimum spend, early access for Black tier members from 18th, Gold tier from 19th & Silver tier & all other members from 20th Some exclusions apply. See website for full details. Automatically applied @ checkout. |
18/11/2024 | 2/12/2024 |
| Lancôme | 30% off sitewide + take a further 5% off | 29/11/2024 | 29/11/2024 |
| Lounge | Lounge Black Friday Shopping Event – Up to 70% off | 17/11/2024 | 3/12/2024 |
| Chinatown Country Club | Shop 30% off selected items, available online & in-store now. | 15/11/2024 | Limited time |
| Saya Skincare | – 30% off storewide: Available on all items except gift sets. – Free limited edition Saya headband: With every purchase over $100. |
21/11/2024 | 2/12/2024 |
| JS Health Vitamins | Up to 30% Off Subscriptions | 1/11/2024 | 4/12/2024 |
| Clémence Organics | 30% off sitewide. Use code RED24 | 25/11/2024 | 29/11/2024 |
| Boody | 30-60% off sitewide, until stocks last | 14/11/2024 | 2/12/2024 |
| L’IDÉE WOMAN | Additional 20% off sale. Up to 30% off selected styles. | 21/11/2024 | 2/12/2024 |
| Normal | 30% OFF Sitewide – Use code GOODVIBES30 | 29/11/2024 | 2/12/2024 |
| July | Save up to $200. Use code VIPBFCM | Live | Unconfirmed |
| Soda Shades | 30-40% off sitewide | 12/11/2024 | 19/11/2024 |
| Paire | Up to 40% off. Biggest sale of the year. | Live | 2/12/2024 |
| Adidas | BLACK FRIDAY | UP TO 40% OFF | 20/11/2024 | 28/11/2024 |
| Tommy Hilfiger | 40% Off storewide and online | 26/11/2024 | 2/12/2024 |
| Calvin Klein | 40% Off storewide and online | 26/11/2024 | 2/12/2024 |
| NAKED SUNDAYS | 30% off STOREWIDE + up to 50% off BUNDLES! | 11/11/2024 | 2/12/2024 |
| Saint Valentine | Up to 60% off sitewide, with an additional 10% off for SV VIP loyalty members | 4/11/2024 | 2/12/2024 |
| Miss Amara | Up to 50% off everything site-wide | 18/11/2024 | 10/12/2024 |
| Coach | Black Friday Sale Enjoy 20% off sitewide | 27/11/2024 | 2/12/2024 |
| Ksubi | KSale now 50% off | 21/11/2024 | 2/12/2024 |
| Sommer Swim | 30% off site wide with code 'SOMMERBF30'. | 26/11/2024 | 2/12/2024 |
| Antler | Up to 40% off | 8/11/2024 | 21/11/2024 |
| Castlery | Enjoy up to $600 off sitewide | 11/11/2024 | 9/12/2024 |
| Michael Hill | 20-40% off selected items | 11/11/2024 | 2/12/2024 |
| Fossil Australia | 40% off full price items. Plus, flat 60% off outlet items | 25/11/2024 | 2/12/2024 |
| WHO IS ELIJAH | 20 – 40% FRAGRANCES – 10ML, 30ML, 50ML, 100ML + TRAVEL, TRIOS, COLLECTIVES AND MORE. | 14/11/2024 | 2/12/2024 |
| Saatchi Art | Save 10% off $500 or 15% off $1,200 | 16/11/2024 | 29/11/2024 |
| FAZEEK | Black Friday Cyber Monday Event: Biggest Sale of the Year with Up to 50% Off. | 17/11/2024 | 2/12/2024 |
| YSL Beauty Australia | 25% off sitewide across make up, skincare & fragrance. Some exclusions apply. No minimum spend. Spend $75+ for free shipping. | 18/11/2024 | 2/12/2024 |
| KeepCup | 30-40% Off Sitewide Including New Arrivals - Our Biggest Sale of the Year | 28/11/2024 | 2/12/2024 |
| Kerastase Australia | 20% off sitewide | 21/11/2024 | 2/12/2024 |
| Aesthetics Rx | 20% off Skincare excludes, sets, bundles, kits. 30% off selected items 50% off Sunscreens |
25/11/2024 | 3/12/2024 |
| Laser Clinics Australia | 60% off Laser Hair Removal & Selected Skin Treatments. | 19/11/2024 | 3/12/2024 |
| MERIT | 20% off everything + Free Limited Edition Mini Signature Bag | 25/11/2024 | 2/12/2024 |
| Maison Balzac | 20% off all full priced Maison Balzac | 25/11/2024 | 2/12/2024 |
| Specsavers Australia | $50 off $199 + free tracked delivery | 25/11/2024 | 4/12/2024 |
| Kiehl's Australia | 30% off sitewide | 25/11/2024 | 2/12/2024 |
| Bobbi Brown Australia | 20% OFF SITEWIDE Plus, 3 piece gift with $140+ orders. Free makeup bag with $180+ orders Bonus Train Case with $220+ orders. |
25/11/2024 | 2/12/2024 |
| MAC Cosmetics Australia | 20% off Sitewide, plus a 3-piece gift with $120+ order. Bonus Free Bronzer with $160+ orders. | 25/11/2024 | 1/12/2024 |
| Aveda Australia | 20% off site wide including Litres Tier 1: Choose your travel-trio $120 Tier 2: Full-size $180 - Nutriplenish™ Masque Light Moisture 150ml |
25/11/2024 | 2/12/2024 |
| Lust Minerals | EARLY OFFER: 25% off sitewide and up to 70% off select bundles PLUS all orders over $200 receive a FREE Limited Edition 8 Piece Brush Set + Travel Case |
13/11/2024 | 21/11/2024 |
| Amber Sceats | Up to 60% off! | 26/11/2024 | 2/12/2024 |
| LA MER Australia | Discover your Black Friday Gift, valued at up to $922. With $450+ purchases, receive a 5-Piece Gift Set worth $285*. With $650+ purchases, receive an additional 2 Deluxe Minis worth $232*. With $950+ purchases, receive an additional The Concentrate 15ml worth $405*. |
27/11/2024 | 2/12/2024 |
| Dune London | 40% OFF STOREWIDE | 28/11/2024 | 4/12/2024 |
| SkinCeuticals | 20% off sitewide | 28/11/2024 | 2/12/2024 |
| Giorgio Armani Beauty | 30% off sitewide + take a further 5% off | 29/11/2024 | 29/11/2024 |
| Helen Kaminski | A special handcrafted gift! Enjoy a complimentary mini raffia hat keyring with any full price purchase of $295* or more. | 29/11/2024 | 2/12/2024 |
| Rebel Sport | 25% off Full Price Clothes, 25% off Full Price Shoes* | 21/11/2024 | 2/12/2024 |
| Nine West Australia | 40% OFF STOREWIDE | 28/11/2024 | 4/12/2024 |
| Adorn Pili | 25% off sitewide | 29/11/2024 | 2/12/2024 |
| David Jones | 15% OFF | Oribe 20% OFF | R+Co, IGK, Sachajuan, Iles Formula & Hot Tools EXCLUDING HOLIDAY PACKS |
29/11/2024 | 2/12/2024 |
| La Roche-Posay | 3 FOR 2 Sitewide | 29/11/2024 | 2/12/2024 |
| Alya Skin | 30% off all products sitewide | 12/11/2024 | 1/12/2024 |
| YOOX | 25%-30% OFF | 23/11/2024 | 27/11/2024 |
| MICHAEL KORS | Enjoy 25% off | 25/11/2024 | 1/12/2024 |
| Speedo | 30-50% Off Almost Everything Shop Black Friday Sale! Hurry, limited time! | 27/11/2024 | 1/12/2024 |
| The North Face Australia | Black Friday. Up to 30% Off Select Styles | 28/11/2024 | 2/12/2024 |
| Lacoste | 40% Off Almost Everything* Shop Lacoste's Black Friday sale now | 21/11/2024 | 1/12/2024 |
| Skinstitut | 30% off sitewide, excluding kit | 19/11/2024 | 2/12/2024 |
| Carl Friedrik | BFCM - 30% off sitewide | 27/11/2024 | 2/12/2024 |
| HAKEA Swim | 30% off current season swimwear | 21/11/2024 | 2/12/2024 |
| Vittoria | 20% site wide + free shipping | 18/11/2024 | 2/12/2024 |
| KINNON | 30% off sitewide excluding KR. | 28/11/2024 | 2/12/2024 |
| MIMCO | 35% off everything | 21/11/2024 | 2/12/2024 |
| Cozy Earth | Up to 40% off. Free Gift on All Orders Over $250 | 28/11/2024 | 3/12/2024 |
What you should know about Black Friday
Black Friday is actually the day after Thanksgiving - which is why its roots stem from America.
So how did this one day turn into one of the most widely known in-store and online shopping events across the globe?
It comes down to consumer behaviour. Increased foot traffic in shopping centres after the Thanksgiving public holiday prompted many retailers to start offering sales - an attempt to lure customers their way. This occurrence snowballed. Each year more and more stores involved themselves in this sale event, until it eventually grew to the Black Friday we know today.
This event has become so big that it now spans the weekend and following Monday - which is now called Cyber Monday. Like Black Friday, Cyber Monday is a big day of sales, but were reserved for those that are offered online. Since Black Friday was an in-store event for many years, online stores claimed the Monday as their official sale event. Since the line between offline and online is so blurred, now the weekend is celebrated by all as Cyber Weekend.
Many will still think of this event as purely American. But these days, Australia plays host to just as many Black Friday sales as anywhere else. It's a great time to do your Christmas shopping.
Image: one
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
