As Black Friday greets us once again on November 29, we're strapping in for a big one, especially in Australia. While we always do our best to eschew sales that support mass consumerism and more often than not, collide with our pact to protect the already fragile climate, Black Friday can be a rare opportunity to purchase pieces for your forever wardrobe at a discounted price - when done sparingly and thoughtfully of course. Our MO is to use Black Friday as an opportunity to purchase timeless pieces that have taken up space in your wish list for months, in the interest of curating a wardrobe where every single piece is special and ultimately wearable.

Some of you may be unaware that Black Friday originated as the Friday after Thanksgiving where US brands and retailers offer substantial discounts on their offerings. The shopping event began in the US, but because of the sheer size of sales - and of course, the digital age - the occasion has spread internationally, meaning the sales to hit Australia on November 29 will feature all kinds of deals that appear almost too good to be true... almost.

This year, we've glued our eyes to the fashion sales, and the deals will be some of the largest of the year. From established online retailers to smaller, more independently-owned brands, you'll be sure to find something meaningful to add to your wardrobe, especially with summer ahead. With this in mind, find below our curated list of RUSSH approved Black Friday fashion sales to shop and when to shop them.

Best fashion sales at Black Friday 2024

Stay tuned for many more edits from all of our editors here at RUSSH. And since this is only the tip of the iceberg, don't forget to check back for updates along the way. Happy shopping!