Fashion / Style

Editor’s picks of what to buy on Black Friday 2024

Yes, Black Friday originated as a US tradition. The Friday after Thanksgiving where US brands and retailers offered substantial discounts on their offerings. But it's now so much more than an American event. Because of the sheer size of this sale event - and of course, the internet - Black Friday has spread internationally, including us here in Australia. The offers that appear will almost seem too good to be true... almost.

Black Friday sales can often feel like an invitation to over consume, leaving us with impulse buys that rarely see the light of day. Instead, our MO is to use Black Friday as an opportunity to thoughtfully purchase timeless pieces that have taken up space in your wish list for months. Discounts can allow us to access better quality pieces and curate a wardrobe where every single piece is special – and ultimately wearable. From established online retailers to smaller, more independently-owned brands, you'll be sure to find something meaningful to add to your wardrobe, especially with summer afoot.

Our picks? Thoughtfully curated items you’ll turn to again and again — now at a discount. Not in the mood for fashion? Don't despair, scroll on to find a range of selects that include homewares, jewellery and beauty alongside some fashion favourites.

Without further ado, enjoy our edit below of Black Friday selects from the brands we love. Our you can browse our favourite sales.

 

Aje. Soulful Pom Pom Midi Dress

 

Armadillo Palermo rug in Bone

 

COPERNI Swipe Bag

 

DEIJI STUDIOS The Bow Dress

 

CHRISTOPHER ESBER Floating ruffled silk-georgette shirt

 

LANCOME Génifique Ultimate Serum

 

THE FRANKIE SHOP Silas Oversized Wool Blazer

 

MEJURI Rolo Chain Charm Necklace

 

Adidas Samba OG

 

FAITHFULL Antibes Top Black

 

KitchenAid Artisan Tilt-Head Stand Mixer

 

MAISON ESSENTIELE Vintage Maxi

 

MIU MIU Glasses

 

FELLA Brad Top and Ares Bottom

 

MAISON BALZAC Le Citrus Gift Set

 

THE ROW Izumi cotton-poplin shirt maxi dress

 

A.EMERY Pae leather sandals

 

TOTEME Striped cotton-poplin shirt

 

OUR PLACE Cookware Set Pro

 

ST. AGNI High-rise wide-leg organic jeans

 

PAIRE Lipstick Underwear

 

HYDE & STONE Coris Lace Camisole

 

RACHEL DONATH Arnaud Counter Stool

 

MERIT Five Minute Morning Collection

 

VIKTORIA & WOODS Peninsula Skirt

 

CULTIVER Piped Linen Duvet Cover

 

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Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.