If you like us, are prone to going down the TikTok beauty wormhole then you'll know just how persuasive the algorithm can be. In no small way, the ripple effect of the trends on the platform has been swift. We've seen the beauty fridge, and sunscreen rainbow contouring and just how long we can prolong our mascara. The feed is proving to be like cool older sister, with all the insider knowledge. Now in the latest iteration of information we all wish we knew about, comes the list of all the best fragrances according to TikTok.
Of course, savvy TikTok knows how much we hate to spend hours assaulting our senses with a million different scents in the aisle of our local Mecca. So they've taken the liberty of showing us just what we should be paying attention to. It would be unwise of us not to mention the elephant in the room that fragrances can be very expensive; and while there are certainly a few trending scents on this list, we've also been treated to the inside scoop on some more affordable selections. There are a few building up considerable speed, so here are a list that you may want to get your hands on while you can.
1. Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum
The original and the best, you'll be hard pressed to enter into a Mecca and not feel obliged to douse yourself in this scent. There is a reason this is such a firm favourite, and much of it comes down to the base notes. Included in many popular scents on the market, Baccarat Rouge 540, takes us back to a dreamy night spent in Paris, enjoying a burnt buttery dessert over a candle lit dinner. Cedar and saffron fuse together to make a slightly spicy, and all-around beautiful unisex scent that works for all.
2. Ariana Grande Cloud Eau de Parfum
Of course the Tik Tok community is paying their respects to our sweet saviour Ari. What's so ideal with this scent is how non offensive it is. Sinking into your own individual pheromones to work on just about anyone. After the first spritz you'll be adorned in juicy pear, bergamot and lavender blossom. But as it settles, the crème de coconut, praline, and blonde woods soon creep in.
3. Ellis Brooklyn BEE Eau de Parfum
This lovely little niche sent is exactly what you would expect a warm night in New York City to involve. Warm spicy undertones, sweet honey, dark rum and vanilla. A little goes a long way making it a real laster for the beauty shelf.
4. Maison Margiela REPLICA Jazz Club Eau de Toilette
This couldn't possibly be a viral beauty list without a mention of Maison Margiela. Rum, tobacco, and vanilla are elevated with the addition of primofiore lemon and pink pepper in Jazz Club. What can be expected to be more of a heady masculine scent, really develops as the day wears on. An intoxicating, vibrant scent worthy of a try.
5. Malin + Goetz Leather Eau de Parfum
Like the inside of your dads old car, this scent hits all the right nostalgic notes. Keeping things pretty clean this scent, includes muted florals, leather and rustic wood notes making this fragrance undeniably simple and refined.
6. Tom Ford Lost Cherry Eau de Parfum
A crowd favourite, Tom Ford's line of scents has grown considerable traction online. With good reason too, cherry tobacco, almond and tonka bean give a sophisticated take on an otherwise very sweet scent. But by all means it is still very potent and sensual. Worn best with worn jeans and a white t-shirt for instant 90s sex appeal.
7. BDK Rouge Smoking Eau de Parfum
This bespoke French brand has built quite the devoted following. With a vast array of unique scents on offer, Rogue smoking offers an intriguing take on a cherry accord, buttressed by bergamot, ambroxan, black vanilla, helitrope, and tonka bean. It's sweet with enough spice to make it distinctive. Unlike Tom Ford's Lost Cherry, the cherry is imbued with subtlety.
8. YSL Black Opium Eau de Parfum
Likely one of the most populous making the Tik Tok rounds, you'll see this across many content creators "Drive Him Crazy" curated beauty lists online. This combination of vanilla, white flowers, and coffee can be somewhat pervasive and yes, it's everywhere, but it's distinctive on the individual making this a must have pick.
9. Sol de Janiero Cheriosa '62 Body Spray
If you've ever rubbed a dollop of this buttery goodness on your body after a shower, you'll know how good it smells. Like summer year round, thank heavens for the good people at Sol de Janiero for bottling the infamous scent that is the Bum Bum Cream. Salted Caramel and Pistachio will always be staples for our skin rotation.
10. YSL Libren Eau de Parfum
We just know every Capricorn we know would wear this. A sophisticated and traditional scent, don't be mistaken, this is by no means boring. This inviting floral scent includes notes of lavender and orange blossom with a touch of vanilla extract. Perfect for those who love the classics and enjoy delicate palette cleansing refinement.
