Of course, the main focus of any fashion week is the fresh designs and sartorial ingenuity. But, it's hard not to notice the beauty in tow.

The creativity of the hair and makeup stylists, artist and directors at Australian Fashion Week is what helps create a holistic show experience. They help to amplify the clothing on display and influence the beauty trends for the years to come.

Afterpay Australian Fashion Week certainly served us some unique, bold and inventive beauty looks. Below, find our favourites.

Jordan Dalah Resort 22 with hair by O&M

According to hair director John Pulitano the looks were all about celebrating uniqueness. "Keeping the natural texture we created a mix of everyday looks and exaggerated ones by playing with volume, texture and avant guard hair cuts,” he says. Who could look past Georgia Fowler's big, exaggerated Jackie-O quaff?

bassike Resort 22 with hair by Goldwell

Goldwell’s Co-Hair Directors, Pauline and Karine created polished hair looks to accompany bassike 2022.

“We’ve created a soft, flexible pulled back plait, fastened with ease at the base for bassike’s Resort 2022 runway presentation. Slight texture tousles the polished look to create the distinctly bassike aesthetic, radiating a quiet ease, effortlessness and androgynous feel. The look complements bassike’s Resort 2022 collection, which we created on the premise of finding breathing space amongst the noise,” said bassike Creative Director Deborah Sams.

Commas Resort 22 with skin by Hunter Lab and makeup by Sephora

For Commas, it was all about glowing skin. An early morning show on Tamarama Beach, makeup was minimal so the beauty of the skin could shine through. Leaning on Hunter Lab Healing Marine Essence for extra glow and makeup products from the Clean at Sephora collection. These were beauty looks respected the collection and the environment in which is was set.

Ginger & Smart Resort 22 with hair by KMS

Haircare innovator, KMS led the path for beauty at Ginger & Smart. Hair director Ali Holmes created relaxed and youthful looks that complimented the feminine resort collection. It was paired with polished, yet colourful makeup moods from Lara Srokowski, Director of Artistry for Lancôme Australia

Oroton Resort 22 with hair by O&M

Another look created by hair director John Pulitano. This one was about about modern and elevated boho. Playing with the natural texture of each model's hair helped keep things simple, pairing stylistically with Oroton's joyous collection The Optimist.

We Are Kindred Resort 22 with hair by Schwarzkopf Professional

This show was all about 'wafting'. A hair technique that allows you to add lots of volume. You quite literally grab the hair and "waft" is in a waving motion to separate and aerate. Voila, instant texture and volume.

Schwarzkopf Professional Guest Artist and We Are Kindred Hair Director Travis Balcke says: “The technique is effortless and achieves a really naturally beautiful look which looks gorgeous but doesn’t read as “over the top”. It’s the perfect everyday look when you want to achieve something elegant and beautiful but don’t want to look over-styled.”

NONPLUS Resort 22 with skincare by iS Clinical

The NONPLUS show served some rather unique beauty looks. It was the only totally makeup free show on the entire fashion week schedule. Instead, skin was prepped, primed and finished with iS Clinical skincare for some serious hydration and glow.

KITX Resort 22 with hair by ghd

Kit Willow's Resort 22 collection was inspired by the ocean, the movement of the waves and the creature that inhabit it. As such, the beauty at this show was all about the 'wet look'. ghd creative artist Pauline McCabe created wet look hair using strategic hot tools and combing and finishing with gel, in order to give the appearance of tendrilled hair emerging from water.

To enhance the wet look and notes from nature, the makeup looks came courtesy of Milk Makeup with the Sunshine Skin Tint used for the ultimate glowing complexion.

Manning Cartell Resort 22 with skin by Hunter Lab

Beauty at Manning Cartell had a skincare focus, with three sets of beauty looks: day, afternoon and evening. Hunter Lab was used to nourish and prep the skin for a glowing base that tied all three makeup looks together.