10 of the best 90s Instagram accounts to follow now

If you're a regular reader of RUSSH, you would already be fairly familiar with our love (read: obsession) of all things 90s. It's not our fault that reflecting on the past brings us great joy... Not only have we covered the style-files of just about every notable 90s celebrity on the radar, but we've also been sure to deliver in our round-up of cult 90s films; a handy resource especially during dreaded lockdown periods. While we love bringing you the best in nostalgic content, Instagram has also proven to be a place of great 90s inspiration, with more than a few accounts out there serving up endless memories. Some, we admit, we would prefer to forget.

As the demand for the famed decade continues to grow at an unprecedented speed; it's almost impossible to avoid content creators who are 'throwing it back'. Whether on TikTok, where popular creators are re-imagining iconic 90s outfits; or on platforms like Depop where 90s-inspired fashion and sellers are pulling in bank. Back on the always humble Instagram; the accounts with the biggest drawcard seem to be those that serve up unending moments through iconic images. Think TLC rocking the runway; clips from some of your favourite childhood movies; and even iconic photoshoots featuring angelic supermodels gone by.

If there's one thing we know for sure, our penchant for nostalgia is clearly not going anywhere. If like us, you enjoy reflecting on the past, it's time to curate your Instagram feed with a healthy sprinkle of 90s content. Below, we've rounded up 10 of the best 90s Instagram accounts for endless inspiration.