In partnership with JAG
For JAG, it all began with a pair of denim jeans, washed indigo and flared. In 1972, the Australian label debuted a set that would launch it into a household name, and as we celebrate its 50th anniversary, JAG is just as timeless as ever. It's for this reason that JAG and Bambi make for a harmonious pairing. Her face is prolific, one that, all these years later, we just can't quit. Nor would we want to.
Consistency is key, according to Bambi. Icon status is achieved through a thousand small strokes, with constant focus and determination. And JAG has always been unwavering in its pursuit of quality and commitment to growth. You have to be agile to still appeal half a century later, more importantly in this current climate, you have to stand for something. That something is a fairer world, both for the people who wear the garments and those responsible for their creation.
JAG is gunning for 100% traceability across its supply chain, right down to the raw fibre creation, with full visibility of its garment manufacturers already in place. The materials matter too, not just prioritising linen and GOTS cotton for its independence from pesticides and fertilisers, but cutting down on waste and material usage. As you can imagine, it's a whole process, one which culminates effortlessly in its summer collection.
While on set, RUSSH caught up with Bambi in between shots to discuss her earliest memories of JAG and how the model has upheld a presence in the fashion industry after all these years. Read our conversation, below.
Title image: JAG Bias Linen Slip Dress and Organic Cotton V Strappy Dress. Above: JAG The Denim Jacket and Rae Denim Short; JAG Organic Cotton Relaxed Shirt.
What are you loving for the summer season? Are there any pieces you’re excited to style?
I am loving the matching separates and the jeans and tanks. I looking forward to wearing more colour, I love the coral shirt and blues.
JAG celebrates 50 years of being an Australian icon this year. What’s your earliest memory of the brand?
I remember wearing my Mums jumper all the time; it was a classic striped cotton sweater and it was my favourite.
JAG Ribbed Knit Tank and Organic Cotton Pull On Shorts.
What’s your favorite way to style denim?
I love denim, and its versatility in that you can style it so many ways. I find I try to dress it up, or dress it down. Say, denim jeans I might wear relaxed with a white tank or to work with a collared shirt, or for the summer, an oversized denim jacket over a dress.
What do you think it takes to make an icon?
Consistency.
JAG Organic Cotton Relaxed Shirt.
You’ve been in the industry for a long time now and watched it evolve in many ways. Can you talk a bit about how to cultivate longevity in an industry that is always changing?
I think personally, it’s been by working with clients and brands that I personally align with and love. RUSSH is a great example, I did my first shoot for the mag almost 12 years ago, and having teams at RUSSH who always encourage growth and change, while supporting you is super important.
Have you found your own personal style over the years? Can you describe it?
I have, and I think for me it’s always about what I feel comfortable in. Denim is a staple. A spaghetti strap dress. And a good tailored jacket is always with me.
Left: JAG Linen Bustier and Frankie Denim Shorts; MARIA FARRO sandals. Right: JAG Eden Cotton Relaxed Shirt and Eden Cotton Pull On Short.
You’re often exposed to a lot of newness in fashion, what draws you to a piece of clothing as a potential new purchase? Do you have a buying test?
I think versatility (how many different ways can you wear it) and whether it will travel okay (or will it need to be steamed). They help when on the road!
Favorite fashion era?
1970s.
JAG Linen Oversized Shirt and Bianca Slim Straight.
As we celebrate JAG's 50th anniversary, explore its spring summer collection online and in-store, now.
