Balenciaga is committed to creating a circular economy. After trialling a new resale service with platform Reflaunt, the two entities have decided to go public with the service, following in the footsteps of designers like Ganni and Axel Arigato.
The partnership will provide customers with the opportunity to sell their preloved Balenciaga pieces through the French fashion house directly. This means that clients need only drop off their unwanted clothes or accessories to a select Balenciaga boutique, where they are then shipped to Reflaunt to be authenticated, photographed and published online.
Once purchased, the items will be shipped directly from Balenciaga to their new home. Meanwhile, sellers can opt for financial compensation or store credit. So if you've been eyeing off a Le Cagole, it's time to do a sweep of your wardrobe and find those Knife Mules to trade in.
From a buyers perspective, the secondhand Balenciaga pieces will be listed across marketplace platforms like Vestiaire and Tradesy, who are included in Reflaunt's global network of 25 resale platforms. Who doesn't want access to verified Balenciaga pieces for a fraction of the price?
The partnership with Reflaunt comes as Balenciaga enacts its mission to become a more sustainable company. The French Maison also hopes it will inspire its community to reduce, reuse and recycle, now that they have an accessible means of doing so.
Sadly, the service is not yet available in Australia, with clients across the US, UK, France, Italy and Singapore gaining first access. However, you can still explore the service online at Balenciaga. All we know is that we'll be waiting patiently for our turn.
Until then, take this guide to selling your pre-loved designer fashion. Or read our interview with Ari Kiko of Kiko Vintage, where she offers up tips and industry secrets on sourcing designer vintage.
