There are not many people on TikTok that are loved in the way that Anna Paul is adored by her fan base. At just 24 years old, she's arguably one of Australia's most famous online personalities; listed in the top 0.01% of all OnlyFans personalities on the site, and with over 7 million followers on TikTok, and nearly 2.5 million on Instagram.
There's no denying Paul's prolific influence online, so when she announced that she would be launching a skincare line a mere 12 hours ago, we knew it was gonna blow up – and fast. With almost 90 thousand followers already, the Instagram account for Paullie skincare is already garnering a lot of attention. And they're yet to announce a single product.
So while we anticipate the new brand's lineup, we thought we'd break down what we know so far about the brand, and its unorthodox founder.
Who is Anna Paul?
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The social media mogul is of Turkish and German descent, but was born and raised in Australia, where she currently resides in the Gold Coast.
At just 19, her TikTok account started to gain a following after a video of the laundry chute in her bedroom went viral, and these days her accounts are filled with endearingly candid day-in-the-life vlogs, food reviews and travel experiences. Capitalising on her viral status, Paul has become one of the top creators on OnlyFans in Australia, and is refreshingly open about her life as a sex worker.
Why skincare?
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It's certainly not a new phenomenon for social media creators and online personalities to diversify – or even jump ship entirely – from their sole job as a content creator. Only a quick glance at Paul's TikTok and Instagram accounts will inform you of her love for fashion and beauty – regularly taking her followers along with her to shop at luxury retailers like Hermes and Tiffany & Co.
On the official brand Instagram, Paul herself said "I have always loved skincare and for a long time struggled with my skin. I’ve tried and tested so many different products and when the opportunity came up to literally create my own I was so excited."
"I’ve been personally using and testing these products for over a year now and the difference they have made on my skin has been incredible. I can’t wait to show you everything. We have opened the waitlist on paullie.com where you’ll get early access if you’re interested but just coming here and reading this means the world."
What and when can I buy from Paullie?
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Paullie's Instagram has only been live for half a day, but they've already posted some purposefully censored images teasing their first drop of skincare products – which they've confirmed will all be Australian made, vegan and cruelty free.
We're likely to see an announcement in the next couple of days as to the range, price point and on-sale date for the brand, but you can currently join the waitlist on their website to be the first in line to shop the Paullie range when it drops.
