If there's one thing Australian's do well, it's recognising new, fresh talent. Whether it's in the realm of sports or the arts, there is always a new avenue for upcoming creatives so flourish. So, it comes as no surprise to learn that Foot Locker and adidas' latest venture is doing exactly that; bringing together a pool of Melbourne-based Gen Z creators for the first adidas Forum Newsroom initiative.
The project was launched in early August in collaboration with the relaunch of an adidas icon; the Forum. The reimagined sneaker which is exclusive to Foot Locker is presented in two iterations; a mid and low style in black and white colourways. Naturally, celebrated musician and RUSSH favourite Genesis Owusu fronted the new campaign and even spent some time chatting with host Beza Mickan-White and local creatives Jaida and Jasmine as part of the first Australian iteration of Forum Fridays.
The adidas Forum Newsroom and Forum Fridays embodies everything the Forum sneaker represents; identity, community, sustainability, culture, creativity, empathy and equality. The collaborative space, which is being housed at True East in Collingwood has allowed for the individual creators spanning across several disciplines – photographers, designers, artists, and creatives – to interpret the pillars of the Forum sneaker through their unique lens.
The creators, who have been hand-picked by adidas and Foot Locker consist of Beza Mickan-White, Jaida’s Wrld, Iluka Sax-Williams, Jasmine Ambarwati, Joey Gleeson-Djurica, Juliette ‘Jewel’ Langlois, and Josh Chagar. Now, a month on, their projects are almost ready to be shared. While we are still waiting to see the final product, we're anticipating a mix of artworks, photographic essays, and video presentations that will bring the Forum sneaker into 2021.
If like us, you're hanging to see all the creative content the adidas Forum Newsroom produces, keep an eye out for Foot Locker's social channels, where all the projects will be shared publicly. And if you're hanging to get your hands on a pair of the Forum Low or Forum Mid silhouette, head to footlocker.com.au/adidas.
