Borough to borough. Our must-visit guide to the capital’s most beautiful boutiques.

Mahala
261 Well Street
Hackney, London E9 6SJ
Independent designer-maker Emily Griffin has created a haven for unique homewares and accessories in her East London store, Mahala. Griffin’s products are made to last, from re-used military canvas bags to cowhide clogs, meaning you're bound to walk away with an ethically sourced goodie and a smile.

Mouki Mou
29 Chiltern Street
Marylebone, London W1U 7PL
A delightful space located a stone’s throw from Marylebone High Street, Mouki Mou is not just a shop, it’s a lifestyle. Cool, calm and collected, this minimalist boutique encourages you to take your time and savour each item individually, whether it be from the selection of contemporary clothing, Japanese homewares or the range of hand-selected fragrances. This experience feels personal, and personally, we love it.

Penelope Chilvers
48-50 Ledbury Road
Notting Hill, London W11 2AJ
A purchase from Penelope Chilvers is bound to generate some green-eyed monsters, and rightly so - their original store, just off Notting Hill’s bustling Portobello Road, has the most divine collection of shoes. An array of colour and texture, Chilver's take on traditional footwear with an adventurous twist include pink leopard Chelsea boots, velvet slippers and red snakeskin sneakers.

London Borough of Jam
51D Chatsworth Road,
Lower Clapton, London E5 OLH
This London Flagship sells - as the name implies - jam, and it is good. Using seasonal ingredients, this produce is natural, dairy-free and vegan. With unusual variants such as greengage and fennel pollen or blackberry with cacao nib, these preserves are charmingly packaged and lined up on multiples shelves aptly named ‘the jam wall'. Currently open on weekends only, be prepared to be queuing out the door for a taste.

The Old Cinema
160 Chiswick High Road
Chiswick, London W4 1PR
A favourite shopping destination of Alexa Chung’s, this converted cinema is now a wondrous warehouse of vintage finds and quirky antiques. Conveniently neighbouring Soho House's Chiswick Club, convenient for cocktails before or after an inevitable splurge, this place deserves some time. Think industrial lighting, boho wicker chairs and heavy leather trunks, i's no surprise to us this family-owned business is as popular as it is.