Every step I take takes me further from heaven. Is there a heaven? I'd like to think so.

Gucci harnesses our current societal obsession with cults into its latest film starring singer-songwriter and actor Harry Styles. The performer frolics alongside 'family' members Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist), Leslie Winer (model and musician), Thomas Riguelle (model) and Tex Santos-Shaw (model), at the sun drenched ruins of Canale Monterano in Rome and the medieval Montecalvello Castle.

Free love and a lack of inhibition reign in Alessandro Michele's depiction of Utopia, rendered as such to mirror Gucci's Mémoire d’une Odeur, a 'universal fragrance' transcending gender and time. Blending Roman chamomile and Indian coral jasmine, the scent is housed in a green glass vintage-style column bottle, recalling a Gucci fragrance from the 90s.