Milan’s Fondazione Prada became the epicentre of primal creativity this week, as Miuccia Prada and Raf Simons unveiled the House's latest collection Unbroken Instincts. The Prada FW25 menswear collection channeled the raw power of human nature, transforming unfiltered emotions and instinctive reactions into a masterclass in sophisticated design.
Who attended?
Among a slew of notable guests, Prada Ambassadors Harris Dickinson, Soohyun Kim, Damson Idris, and Troye Sivan graced the front row.
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The set ...
Designed by AMO, the set juxtaposed industrial starkness with inviting textures, embodying the collection’s contrasts. A towering raw metal framework intersected with plush carpets crafted by Catherine Martin, creating a dissonance that heightened sensory impact.
Levels and shifting lighting transformed the space, mimicking cinematic scenes and evoking intimacy reminiscent of a club – a metaphorical nod to human instinct to connect.
The clothes ...
The Prada FW25 collection embraced the unrefined. It played on the tension between instinct and sophistication, merging unexpected elements: oversized coats with luxurious stoles contrasting bare torsos, while delicate floral brooches softened sharp blazers. Playful trapper hats and bold purple trousers injected whimsy into refined silhouettes, and cowhide fur shirts peeked from beneath bomber jackets.
Each look evoked the spontaneity of real-life dressing – flawed, experimental, and deeply personal. With its mix of textures, colours, and moods, the collection celebrated the primal yet romantic nature of fashion, underscoring its resistance to artificial conformity.
