This week in fashion was marked by moments that may have flown under the radar but are worth revisiting. Proenza Schouler co-founders Jack McCollough and Lazaro Hernandez announced their departure, closing a significant chapter for the brand known for defining New York style. Lee Mathews unveiled a campaign inspired by D.H. Lawrence’s literary legacy, while Golden Goose expanded its sports ambassador lineup, strengthening its ties to the tennis world in time for the Australian Open. Let’s take a closer look at some of the key fashion moments you might have missed.
Weekend Max Mara launches collaboration with Sebago
Launching with the Spring Summer 2025 season this January, Weekend Max Mara and Sebago have joined forces to reinvent the iconic Dan loafer. Originating in Maine in 1946, Sebago became synonymous with their Classic penny loafers and Docksides boat shoes, while the new collaboration reimagines the cult shoe in smooth brushed leather with handstitched details, micro studs, and a removable tassel, evoking the East Coast Ivy League style that defined the preppy aesthetic of the 1950s.
Find out more on the Weekend Max Mara website.
Tiffany & Co. debuts limited-edition designs for Lunar New Year
Tiffany & Co. are celebrating the New Year with the unveiling of the Tiffany Lock Ruby Pendant and new additions to the Elsa Peretti Snake Collection this week. The Tiffany Lock Ruby Pendant, adorned with hand-set rubies totalling 0.1 carats, symbolises love and good fortune for Lunar New Year 2025, while the Elsa Peretti Snake Collection introduces 18K rose gold designs featuring diamonds, inspired by nature's elegance and marking Peretti's 50th anniversary with Tiffany.
Find out more on the Tiffany & Co. website.
Helen Kaminski arrives at Emporium Melbourne
Helen Kaminski debuted an exclusive pop-up store at Emporium Melbourne this week, now open on the Ground Floor, 287 Lonsdale Street until July 2025. Showcasing the brandls latest collection and signature designs, the space invites visitors to experience its dedication to craftsmanship and natural luxury, from iconic raffia hats to elegant, contemporary bags.
Find out more on the Helen Kaminski website.
Golden Goose adds tennis ambassadors to its ranks
Golden Goose expands its sports legacy this week with the addition of new Global Brand Ambassadors: tennis talents Jasmine Paolini and Zizou Bergs, alongside Spanish padel stars Marta Ortega and Juan Lebrón. Joining Olympic skateboarding champions Keegan Palmer and Cory Juneau, and padel sensation Arturo Coello, these athletes embody the brand’s core values of family, passion, and authenticity.
Find out more on the Golden Goose website.
Lee Mathews introduces its Spring Summer 2025 campaign
Lee Mathews unveiled its Spring Summer 2025 campaign this week, photographed by Derek Henderson in the picturesque coastal town of Coledale, NSW, where D.H. Lawrence once wrote Kangaroo. With a literary touch and a focus on the interplay between light and fabric, the campaign captures the serene beauty of its natural surroundings. “Over my skin in the sunshine, the warm, clinging air.” is the line from D.H. Lawrence the brand has used to embody the spirit of the collection – a harmonious blend of vitality, warmth, and textural sophistication.
Find out more on the Lee Mathews website.
Missoni opens first-ever Sydney boutique
Missoni has officially opened its first Sydney boutique at 25 Martin Place, right in the heart of the city. The store showcases Missoni’s signature aesthetic, combining refined materials and thoughtful lighting to highlight its vibrant ready-to-wear, beachwear, and home collections.
Find out more on the Missoni website.
FENDI unveil its new iconic bag the Peekaboo Soft Mini
FENDI redefines an icon with the Peekaboo Soft Small bag, unveiled through a striking video by Emir Eralp. Set to Little Dragon’s Little Man, the campaign fuses music, fashion, and art, embodying the Maison’s spirit of innovation. Against the backdrop of Rome, three women and their Peekaboo bags move with effortless grace – shoulder, crossbody, or in hand. The soft silhouettes and unposed moments echo a modern elegance, while Yukimi Nagano’s ethereal vocals add a lyrical layer. As FENDI approaches its centenary, this celebration of creativity feels timeless yet boldly contemporary – a fitting ode to the brand’s legacy and future.
Find out more on the FENDI website.
