As the festive season gets into full swing, the fashion world isn’t slowing down. This week, holiday magic met high style with a flurry of unmissable fashion moments. In New York, WeWearAustralian announced its show-stopping retail activation for Fashion Week 2025, transforming a Soho space into an immersive slice of the Australian wilderness – complete with red earth floors, tea tree walls, and Lumira’s signature Terra Australis scent. And back home, Brie Leon unwrapped its first flagship store on Crown Street, Surry Hills. Over at Warringah Mall, VRG GRL returned to brick-and-mortar retail with a dreamy boutique designed by Pattern Studio – just in time for summer wardrobe refreshes, and SIR. launched its debut eyewear collection in time with the opening of its new Paddington store.
For all the fashion moments you might have missed this week, read on...
SIR. open new Paddington store and launch eyewear range
SIR. unveiled its third retail store on Glenmore Road, Paddington, this week, designed in collaboration with Tamsin Johnson to reflect the brand’s elevated aesthetic through sleek 1980s Tokyo-inspired design. The brand also debuted its highly anticipated eyewear range this week, featuring sleek, minimalist frames that embody SIR's signature balance of modern elegance and understated edge.
Find out more on the SIR. website.
Zimmermann throws an end-of-year summer celebration
Zimmermann welcomed key partners, rising actors, and friends of the brand to an exclusive summer celebration at Bondi’s iconic Icebergs Private Dining Room this week, transforming the space into a sun-soaked oasis. Guests, including Leila George, Charlee Fraser, and Joel Edgerton, indulged in a sea-inspired bespoke menu, custom cocktails, and clam shell pavlova, departing with curated Christmas gifts and native floral bouquets in hand.
Find out more on the Zimmermann website.
Oroton launch turns plastic into possibilities
Oroton has unveiled The Everyday Tote this week, a stylish, eco-conscious bag crafted from 99.9% recycled polyester – repurposing around 33 PET bottles per piece, and with $5 from each sale supporting Ocean Crusaders. In a powerful new partnership, Oroton joins forces with record-breaking sailor Jessica Watson OAM, who will race aboard the Oroton Drumfire in the 2024 Rolex Sydney to Hobart, raising crucial funds and awareness for ocean conservation.
Find out more on the Oroton website.
Dior presents Lady Dior Art
The Lady Dior stands as a timeless icon of elegance and daring, its refined architectural design and signature cannage motif embodying the essence of Dior’s savoir-faire. Now available at the Dior Sydney Castlereagh store, the ninth edition of Dior Lady Art sees global artists like Sara Flores, Jeffrey Gibson, and Faith Ringgold reimagine this emblem of metamorphosis, transforming it into a canvas for their singular visions, where heritage and creative freedom collide in a masterful ode to culture and imagination.
Find out more on the Dior website.
Brie Leons open first flagship store
Australian accessories brand Brie Leon has unveiled its first flagship store on Crown Street, Surry Hills, with an interior brought to life by Melbourne-based design teams Without Studio and P0ly Designs. Featuring bespoke details like Eny Lee pendant lights, Human Home wall sconces, and custom furniture upholstered in Brie Leon house fabrics, the space embodies the brand’s refined, modern aesthetic.
Find out more on the Brie Leon website.
VRG GRL open first Sydney boutique
VRG GRL opened its first Sydney boutique at Warringah Mall, marking the brand’s return to physical retail after pivoting to e-commerce in 2019. Designed by Pattern Studio, the concept store offers an immersive experience where shoppers can see, touch, and try on VRG GRL’s exclusive designs in real life.
Find out more on the VRG GRL website.
Comme Des Garçons launches new fragrance Odeur 10
Comme Des Garçons' new Odeur 10 reimagines luxury fragrance with the unconventional inspiration of hydrogen peroxide, bottled in a sleek, lacquered-black 200ml design reminiscent of everyday cleaning products. Described by artistic director Christian Astuguevieille as "a chemical composition of clean" and "oxygenated ultrapurity," it evokes both nostalgia and scientific precision. Available now at Dover Street Market's CDG fragrance boutique in Paris and select retailers worldwide, Odeur 10 is a bold subversion of traditional perfumery.
Find out more on the Comme Des Garçons website.
WeWearAustralian announce the 12 designers headed to NYFW
WeWearAustralian, in partnership with Australia Post, have announced their debut groundbreaking immersive retail activation at New York Fashion Week 2025, spotlighting 12 leading Australian designers. Set in a Soho space transformed into the wild Australian landscape, the three-day event will showcase brands like R.M. Williams, Viktoria & Woods, and Jac + Jack, offering a sensory shopping experience complete with red earth floors, tea tree walls, and Lumira's Terra Australis fragrance.
Find out more on the WeWearAustralian website.
DAPPA fashion app arrives
DAPPA is a revolutionary AI-powered styling app that reduces fashion e-commerce returns while letting users virtually "try on" garments with its Tailor technology—simply upload a photo of yourself and a garment to see how it looks on. With features like a digital wardrobe, instant try-on, and an outfit builder inspired by Clueless, DAPPA makes sustainable styling effortless, fun, and free to download now.
Find out more on the DAPPA website.
