If you haven't already heard of LE SSERAFIM, chances are you will soon. The K-Pop group might only have been formed two years ago, but their star is steadily on the rise, and it's not just the music world they're taking over.
The group's five members, Kim Chaewon, Kazuha, Hong Eunchae, Huh Yunjin, and Sakura, burst onto the scene in 2022, as the latest creation of HYBE's offshoot, Source Music. Their name is an anagram for the phrase 'I'm Fearless', and that's exactly what the group have proven themselves to be: in two short years, they've become the fastest K-pop girl group to debut on the US Billboard 200, released a studio album, and even performed at Coachella.
Of course, a huge part of LE SSERAFIM's success is their style. Much like their debut single, Fearless, the group have made a habit of owning the stage with coordinated looks that are as confident and cool as their music. Whether they're nailing the moves to an energetic performance in an outfit that screams "high octane," or mastering off-duty style in something casual and cool, the group have an enviable rotation of luxury high fashion a cutting-edge streetwear. Their sartorial prowess has caught the eye of some of the biggest names in fashion, with the group ambassadors for Louis Vuitton in late 2023. Individually, Kim Chaewon is also a newly-minted ambassador for Swarovski, joining the label in August 2024.
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