Yes, Black Friday originated as a US tradition. The Friday after Thanksgiving where US brands and retailers offered substantial discounts on their offerings. But it's now so much more than an American event. Because of the sheer size of this sale event - and of course, the internet - Black Friday has spread internationally, including us here in Australia. The offers that appear will almost seem too good to be true... almost.
Black Friday sales can often feel like an invitation to over consume, leaving us with impulse buys that rarely see the light of day. Instead, our MO is to use Black Friday as an opportunity to thoughtfully purchase timeless pieces that have taken up space in your wish list for months. Discounts can allow us to access better quality pieces and curate a wardrobe where every single piece is special – and ultimately wearable. From established online retailers to smaller, more independently-owned brands, you'll be sure to find something meaningful to add to your wardrobe, especially with summer afoot.
Our picks? Thoughtfully curated items you’ll turn to again and again — now at a discount. Not in the mood for fashion? Don't despair, scroll on to find a range of selects that include homewares, jewellery and beauty alongside some fashion favourites.
Without further ado, enjoy our edit below of Black Friday selects from the brands we love. Our you can browse our favourite sales.
Aje. Soulful Pom Pom Midi Dress
Armadillo Palermo rug in Bone
COPERNI Swipe Bag
DEIJI STUDIOS The Bow Dress
CHRISTOPHER ESBER Floating ruffled silk-georgette shirt
LANCOME Génifique Ultimate Serum
THE FRANKIE SHOP Silas Oversized Wool Blazer
MEJURI Rolo Chain Charm Necklace
Adidas Samba OG
FAITHFULL Antibes Top Black
KitchenAid Artisan Tilt-Head Stand Mixer
MAISON ESSENTIELE Vintage Maxi
MIU MIU Glasses
FELLA Brad Top and Ares Bottom
MAISON BALZAC Le Citrus Gift Set
THE ROW Izumi cotton-poplin shirt maxi dress
A.EMERY Pae leather sandals
TOTEME Striped cotton-poplin shirt
OUR PLACE Cookware Set Pro
ST. AGNI High-rise wide-leg organic jeans
PAIRE Lipstick Underwear
HYDE & STONE Coris Lace Camisole
RACHEL DONATH Arnaud Counter Stool
MERIT Five Minute Morning Collection
VIKTORIA & WOODS Peninsula Skirt
CULTIVER Piped Linen Duvet Cover
SHOP FASHION
SHOP FASHION
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
