It’s no secret that minimalism has taken over the fashion world in recent seasons. Thanks to movements like ‘quiet luxury’, helmed by the likes of The Row and Max Mara, nondescript, transeasonal styles have reigned supreme on the runways, and filtered through to just about everyone’s wardrobe as a result. But as the weather warms up, so too does our urge to breathe a little life into our sartorial roster. But where to find those elusive punchy hues, bold silhouettes, and vibrant patterns in a fashion landscape dominated by the opposite? Luckily, that’s where we come in. Below, our guide to the local and international maximalist fashion brands that should be on your radar.
1. Alemais
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For flirty, feminine styles, Alemais is your answer. The brand was launched by designer Lesleigh Jermanus in late 2020, and has since carved an identity punctuated by bold, bright design, and a commitment sustainable practices. Perhaps part of this optimistic aesthetic was thanks to the timing of the brand's inauguration: after years spent in tracksuits and leggings, Australians were eager to embrace the world again, and needed the appropriate attire to do it in.
2. Aje
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If you've ever scrolled through Instagram and admired a perfectly puffed sleeve, or a maxi dress with tiered layers of epic proportions, it was likely the work of Aje. The Australian brand was founded in 2008 by best friends Adrian Norris and Edwina Forest, and has since become a bastion of perfect event-ready styles.
3. With Harper Lu
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For graphic prints in electric colours, look no further. Melbourne label With Harper Lu first went viral for their curve-skimming silhouettes punctuated by contemporary florals, and is showing no signs of slowing down.
4. Lucy Folk
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Lucy Folk's clothing feels like a holiday personified. In addition to jewellery, eyewear, and accessories, the Australian label has developed a penchant for spirited, resort-ready apparel in seasonal hues.
5. Blumarine
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Italian brand Blumarine specialises in sensual, party-ready styles. From their viral jewel-encrusted butterfly tank, to their sumptuous printed silk styles, we want just about everything from this label.
6. Ganni
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Scandi girls practically invented maximalism, so it's no surprise Copenhagen label Ganni nails this aesthetic. From apparel to accessories, the brand makes a strong case for adding some (read: a lot) of colour into your wardrobe.
7. Zimmermann
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Arguably the original purveyor, of maximalist fashion in Australia, Zimmermann was founded with sophisticated femininity at the fore. From swimwear and coverups in divine seasonal prints, to event wear that feels worthy of a museum, there's something for every occasion from this design duo.
8. Emma Mulholland On Holiday
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While our life can't be an endless span of PTO, we can certainly dress like it is. Enter, Emma Mulholland On Holiday, a maximalist label born out of the nostalgia for long, languid days on vacation.
9. Dries Van Noten
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For those who aren't colourshy, prepare to fall in love with Dries Van Noten. The designer has a pechant for all-things eclectic, and isn't afraid to experiment, whether it be via an oversized green sweater crafted from metalized yarn, to a silk organza top in the most electric pink hue.
10. Jacquemus
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Simon Porte Jacquemus infuses fun into everything he designs, from outwerwear of epic proptions, to playful bags in punchy hues.
Featured products are selected editorially. Our opinions are our own. Occasionally, we may receive a standard affiliate partner fee if you make a purchase using the links we feature.
