Every now and then, a brand cuts through the noise to earn cult status in the wardrobes of It-girls across the globe. Our latest obsession? Sézane. For the last decade, the Parisienne-born label has captured the effortlessly undone, je ne sais quoi of French girl fashion with their luxurious wardrobe staples. From buttery knits, to easy-wearing dresses, Sézane has mastered the art of clothing that feels equal part timeless and on-trend. Even better, the brand is now B Corp Certified, so you can shop their clothes knowing you'll look good, and feel even better.
Unfortunately, those of us in the Southern Hemisphere are limited to perusing Sézane online. And, as any seasoned shopper will tell you, adding a Sézane piece to your cart before it sells out can be a tricky task. But don’t fret: we've found 10 brands like Sézane worth adding to your sartorial roster. Happy browsing!
1. Reformation
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This one should come as a no brainer. From universally-flattering denim, to the slinkiest summer dresses, Reformation has been the go-to for style savvy celebs for several seasons — and for good reason. With effortless cool in droves, it's no wonder the brand is a favourite of the likes of Laura harrier, Em Rata, and Gigi Hadid (to name just a few). And if you needed any more convincing, Reformation has been totally carbon neutral since 2015, so you can shop their styles guilt-free.
2. Rouje
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We like to think of Jeanne Damas' label Rouje as a kind of Sézane-meets-Realisation-Par fusion. The French brand was born in 2016, and quickly turned heads with its distinct '90s sensibility. In the years since, they've grown their repertoire from perfectly flirty slip dresses, to include knitwear, tailoring, and accessories. Be quick, these styles (always) sell out.
3. Maje
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Another brand anchored in Parisienne sensibility, Maje's point of difference is owing to it's founder's Moroccan heritage. Season after season, the brand turns out French-feeling, effortless staples, with a quirky, youthful edge. Think: tweed jackets with sequinned detailing, and party-ready skirts in vibrant patterns.
4. The Frankie Shop
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When we first fell in love with The Frankie Shop, it was a boutique retailer in New York's Lower East Side, offering a curated selection of some of the best-loved brands. Since then, founder Gaelle Drevet has put her keen eye to work, launching her own ready-to-wear line under the brand. Chances are, you've seen The Frankie Shop's distinct, boxy silhouettes worn by everyone from Hailey Bieber to Rihanna.
5. Musier Paris
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Founded in 2018 by Anne-Laure Mais, Musier Paris fuses ultra-feminine details with timeless wearability. In the cooler months, we're wrapping ourselves up in their boxy trench coats and sleek jackets. But in the summer (or perhaps just underneath your outerwear of choice), we're slipping into one of the brand's signature slinky dresses and date-night ready camisoles. The perfect combination, if you ask us.
6. Isabel Marant
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Arguably one of the first brands to bring an effortless, bohemian aesthetic to the mainstream, we've been coveting French label Isabel Marant since it's first runway in 1995. Loved by the likes of Sienna Miller and Kate Moss, the label has been making waves for its luxurious, free-spirited ready-to-wear offering. Think: micro shorts crafted from supple leather, ruffled mini dresses in paisley prints, and jackets embellished with fringe.
7. Faithfull The Brand
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If your style leans more towards those versatile pieces that would like just as at home on the beach as they would in the boardroom, look no further. Designed in Australia and made in Bali, Faithfull the Brand understands our penchant for unfussy, elegant pieces. This season, we're obsessing over their mini dresses (which cinch and contour in all the right places), and their linen tailoring for the ultimate throw-on-and-go wardrobe additions.
8. Dôen
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If you've ever dreamed of quitting the corporate world and frolicking through a field for a living, Dôen might be for you. Founded by sisters Margaret and Katherine Kleveland, the brand seeks to celebrate womanhood and femininity in every design. The result? Whimsical, well-made pieces to be worn and loved, now and forever.
9. Realisation Par
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Realisation Par's offering might be small, but their impact is mighty. Since launching in 2015, design duo Alexandra Spencer and Teale Talbot have earned a cult following for their eternally flattering, 100% silk styles. With a roster of perfectly-cut silhouettes every season, your only challenge is choosing a print — and getting your hands on it before it sells out.
10. With Jean
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Another home-grown label, With Jean has evolved from a small, Australian-only operation, to one of the most hotly sought-after labels in the world. For proof, you need only look to their Instagram, which is littered with some of the biggest names in the fashion world rocking With Jean IRL.
On the hunt for more new brands? Why not check out our pick of labels to rival Reformation, plus brands like With Jean worth adding to your cart.
