As the fashion world shifts its gaze to London, the city's electric energy once again sets the stage for one of the industry's most iconic events: London Fashion Week. Running from Friday the 13th to Tuesday 17th of September, LFW has always been a stage for the unexpected, where tradition collides with rebellion, and designers playfully rewrite the rules of fashion. It's an understatement to say we're thrilled to see what this week has in store for us.

A promising dynamic emerges from established names like heritage Burberry, which anchors the schedule with a balance of innovation and timelessness, alongside JW Anderson’s fluid and experimental approach, and the distinctive feminine style of Simone Rocha. Mixed with a new-generation designers like Richard Quinn, known for his daring prints, while Molly Goddard’s playful, voluminous silhouettes add a touch of rebellion. And to kick off this week was H&M's launch party to celebrate AW24 campaign with the Brat queen Charli xcx herself, fronting the campaign.

And while the runway looks always thrill us, we're just as eager to see what the attendees are wearing—from the front row to the streets.

We're seeing a triumphant start to street style this week, with Londoners wearing a mix of casual comfort and sharp, structured silhouettes, seamlessly blending high-fashion accessories from designers such as Karl Lagerfeld and Diesel with everyday wear.

From oversized striped sweaters paired with wide-legged trousers and sneakers, evoking an effortless, laid-back vibe, to chic wrap blouses styled with tailored jeans and strappy heels—there’s an emphasis on combining practicality with flair. And of course, the latest trend of bags adorned with quirky charms are on full display. Patterns also take centre stage, from geometric designs on skirts paired with combat boots, where minimalist blazers or coats paired with statement bags will always offer a sleek contrast for a more playful, layered look, that will never fail.

If you're after show recaps and reviews, we’ll have you covered on the ground via our RUSSH Instagram, delivering all the LFW SS25 highlights in real-time.

Last week, we loved watching what New Yorkers brought to the streets at NYFW SS25, and now, we're keeping you in the loop with the best street style moments from London Fashion Week SS25.