The 2025 Pirelli Calendar is here, captured through the lens of celebrated photographer Ethan James Green. This year's calendar comprises a striking celebration of diversity and modernity, Green bringing together an eclectic cast of personalities, from Hollywood stars like John Boyega and Jodie Turner-Smith to models and cultural icons such as Hunter Schafer and Padma Lakshmi.
This year’s edition continues Pirelli’s legacy of merging high fashion with profound cultural narratives, offering a visually stunning exploration of identity and influence in today’s world.
View this post on Instagram
Who is in the 2025 calendar?
The 2025 Pirelli Calendar, photographed by Ethan James Green, features a diverse and star-studded lineup. Notable personalities in this edition include Bridgerton actor Simone Ashley, John Boyega, and Jodie Turner-Smith, Cuckoo star Hunter Schafer, Squid Game star and Louis Vuitton ambassador Hoyeon Jung, and models Alex Consani, Padma Lakshmi and Jenny Shimizu.
What is the Pirelli calendar?
The Pirelli Calendar, first launched in 1964, began as a bold marketing initiative by the Italian tire company, Pirelli. Unlike traditional calendars, this one broke the mold by featuring high-fashion photography and alluring imagery, quickly becoming an iconic cultural artifact.
Over the decades, the calendar evolved from its roots in glamour photography to a platform that celebrated artistic expression and social commentary, with renowned photographers like Helmut Newton, Richard Avedon, and Annie Leibovitz behind the lens.
Who is it for?
The Pirelli Calendar’s exclusivity—originally distributed only to a select group of Pirelli clients and celebrities—has fuelled its mystique and desirability. In recent years, the calendar has embraced diversity and empowerment, showcasing models of various ages, backgrounds, and body types. This evolution reflects changing societal values, ensuring the Pirelli Calendar remains a relevant and influential cultural icon in the world of fashion and beyond.
Image: Instagram
