London Fashion Week has quickly become one of the fashion industry's most anticipated calendar events. And this year celebrating its 40th anniversary, LFW is kicking things up a notch. Running from Friday 16th of February 2024 until Tuesday 20th of February 2024, we're eager to see fashion lovers and designers alike descent upon 180 The Strand and Somerset House in central London.

With old-hand designers like Burberry, JW Anderson, Molly Goddard and Simone Rocha (fresh from her Jean Paul Gaultier couture takeover in Paris last month) in the mix, there's a lot to look forward to. But there are also a plethora of exciting new designers on the London Fashion Week schedule – like Paolo Carzana, Feben, Sinéad O’Dwyer and Ancuta Sarka – ready to shake things up.

But while we're always ecstatic to see the fashions walking down the runway, we're equally as excited to see what attendees are wearing – from front row to the metro.

So far this week, Londoners have kept it cool (much like the weather), donning a lot of the UK's favourite brands – from Burberry's Heritage Check scarves to North Face black puffer jackets and a classic pair of blue jeans. But while the palettes may be neutral, the silhouettes certainly aren't, laid-back suiting paired with whimsical polka-dot silk bow blouses and trenches donned in frilly and chocolate brown renditions. Accessories have been kept minimal – blackout sunglasses, black leather boots, warm scarves a plenty, and of course, a handy digital camera or two.

If you're looking for show recaps and reviews, we'll be keeping you updated on the ground on our RUSSH Instagram and bringing you all the LFW FW24 highlights as they happen.

We all loved seeing what New Yorker's were donning at NYFW FW24 last week, and so, we're going to keep you updated here with all the best street style looks from London Fashion Week FW 2024.