For Swarovski's holiday campaign this year, the brand taps model Bella Hadid and photographers Mert Alas and Marcus Piggott to step inside the storytelling of gift giving and the wonder that lies within each Swarovski gift box.
In a campaign titled Open The Wonder, the imagery conveys a bright, joyful, holiday-specific message, where Hadid is captured as a kind-of sugarplum fairy with wing-like bows who can't resist getting amongst the bow-wrapped gifts, unwrapping each to reveal a sparkling crystal. Wrapped in a bow herself, the model, who had one of the most impressive fashion week season's in her career to date, is adorned in the jeweller's highlight collections accompanied by colourful pastel ensembles of baby pink, powder blue, vibrant yellow, and soft green that match the gift boxes.
The brands Stella collection features star-shaped gems and here, is accented with rose-gold plated styles. In other images, Hadid is draped in the Constella line, which is made up of home decor pieces like the Constella Ball Ornaments and Constella Tree Topper for the festive season. The campaign is rounded out with the Millenia range featuring clear crystal pieces.
"Adorned in bows resembling true fairy wings, Bella harnesses the essence of creativity in crystal. From one precision-cut piece of stardust to layering with abandon, her approach to styling contains all the magic of trees wrapped in lights, moments of joyful togetherness, and a worlds where more is more is more," a press release reads.
To complete the home decor and jewellery accessories, the brands holiday lineup additionally offers collectible characters Kris Bear and Mo & Ricci, in addition to advent calendars.
See Swarovski’s holiday range on the brand’s website, and campaign videos, below.
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